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Nike Metcon

About This Project

SPEED. AGILITY. FINISH LINE.
Our partnership with the Nike team turned a run-of-the-mill LA mansion into a disruptive and immersive experience for a select group of Crossfit athletes at the 2016 Crossfit Games. Our team of designers, producers and installers made the Metcon shoe the star of the show, integrating the product into multiple consumer experiences throughout the house.

 

RESULTS

  • Impeccable design, build, and installation of 28 brand engagements throughout the venue, including a custom¬†244-shoe chandelier, another 100 shoes on the shoe wall for good measure, and all for an unforgettable consumer experience.
  • Over 500 posts from the House of Metcon, resulting in over 25k likes and shares across Instagram and Twitter.

 

EXPERTISE

Design
Engineering & Prototyping
Manufacturing
Installation and Take-down

PROJECT

House of Metcon

CLIENT

Nike

Category
Branded Environments