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Jimmy Jazz

About This Project

ICONIC BRAND. EFFECTIVE MERCHANDISING.
Ivey’s long history working with Nike brands was the perfect positioning to ensure we could deliver on designing a new interpretation of the Brand Jordan shop-in-shop for Jimmy Jazz. Our thoughtful fixture design showcased a wide assortment of Brand Jordan product within a relatively small footprint, helping customers make product discoveries that reinforced Jimmy Jazz as the premier destination for Jordan gear.

 

RESULTS

  • Increased foot traffic and dwell time within the Brand Jordan experience.
  • Effective balance of brand experience and product density to increase sell-through.

 

EXPERTISE

Strategy
Design
Engineering & Prototyping
Production
Installation

PROJECT

Brand Jordan Shop-in-Shop

CLIENT

Jimmy Jazz

Category
Branded Environments