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Char-Broil & Saber

About This Project

TWO BRANDS. INTERNATIONAL RETAIL. FUTURE-PROOF CONSUMER EXPERIENCE.
From a sea of same, Char-Broil challenged us to craft a retail solution that served as a beacon for grill shoppers. We came back with a scalable and ROI-driven fixture program for use in both US and European markets that solved for a variety of needs, including servicing, merchandising, and digital storytelling – all while being ‘future-proof.’

 

RESULTS

  • A successful Char-Broil roll out gave Ivey the opportunity to design a complementary retail approach for the sibling-brand, Saber, creating efficiencies and economy of scale.
  • UK-based test of static vs technology-enabled displays revealed insights for ongoing content strategy.

 

EXPERTISE

Strategy
Design
Digital Solutions
Engineering & Prototyping
Manufacturing
Retail Directives

PROJECT

Retail Solutions

CLIENT

Char-Broil & Saber

Category
Branded Environments